A dedicated IP address means that you'll have a distinctive numeric identifier on the Internet and that it won't be shared with other's sites or applications as it happens with a shared Internet hosting account. There are lots of uses for a dedicated IP - for example, when an SSL certificate is required in case you have an e-store and you would like to accept online payments or in the event that you have a login form and you want the data which users submit to be encrypted. A dedicated IP address could also be used for other applications, like a VoIP server, for example. Additionally, it will provide more credibility and security to your Internet sites, given that a network flood to a shared IP won't have any effect on your dedicated IP. In the event that you host your websites with us and you have your own server, you shall be able to get one or several dedicated IP addresses with only a couple of mouse clicks and to use them in case you cannot use the IP included with the web server.